Milpitas, California, (DATE). NBA (National Basketball Association) rookie Adam Morrison is looking forward to an exciting November. Not only does this month mark the official start of his professional career with the Charlotte Bobcats, but November is also American Diabetes Month, and Morrison, who has Type 1 diabetes, has geared up to become an advocate for better diabetes management.

A favorite for Rookie of the Year and compared by some to Larry Bird, Morrison teamed up recently with LifeScan, Inc., makers of the OneTouch® Brand of Blood Glucose Monitors. In fact, Morrison and the company have collaborated on a new Web site, www.DiabetesAndFood.com, where visitors can "meet" Adam and learn more about the impact of food on blood sugar levels, a particularly timely topic for people with diabetes, as November also marks the arrival of the holiday food season.

Created to help the nearly 21 million Americans with diabetes eat healthier for better diabetes management, the Web site includes information on testing blood sugar around meals as well as blood sugar targets for before and after meals. Visitors to the Web site can request a free educational DVD and booklet that can help them learn to make simple adjustments so they can still enjoy the foods they love, covering topics like the role of carbohydrates and planning for dessert. The new Web site also addresses topics like why and when to test blood sugar levels and insurance coverage for diabetes supplies.

Morrison was diagnosed with diabetes when he was 14. He monitors his blood sugar levels regularly—whether he's playing or not—and has firsthand knowledge of the food/blood sugar connection. He's learned that—for him—eating the same meal two hours and 15 minutes before every game helps to control his blood sugar levels and enables him to perform well on the court. Because food choices and portions affect everyone differently, Adam encourages people with diabetes to talk to their doctors to see if testing around some meals could help them see how their food and portion choices impact them. This could help them make even healthier food and portion choices in the future.

Morrison hopes that his personal mission—a "full court press" that includes public appearances and other outreach efforts—will help those suffering from diabetes learn how to better manage their disease.

"My goal is to help people with diabetes understand how keeping blood sugar levels in a healthy range can help them avoid complications," says Morrison. "I'm not perfect by any means, and I find that food can be a challenge. But having diabetes doesn't mean you have to give up the foods you love—learning about the connection between food and blood glucose levels can make all the difference in the world in better managing the disease."

For more information, visit www.DiabetesAndFood.com.

LifeScan, Inc., a Johnson & Johnson company and a leading maker of blood glucose monitoring products, is dedicated to creating a world without limits for people with diabetes.

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